Sarasota SEO That Actually Gets Your Business Found
Sarasota SEO That Actually Gets Your Business Found
Look, we get it. You’ve got a business in Sarasota, and nobody can find you online. Maybe you’re on page 3 of Google. Maybe you’re not showing up at all. Either way, you’re watching your competitors get all the calls while you’re sitting there wondering what went wrong.
We’re a local SEO company right here in Sarasota, and we’ve been helping businesses like yours since 2015. We’re not some call center in another state – we live here, we shop here, our kids go to school here. We know that traffic on 41 gets crazy during season, that everyone’s got an opinion about the Unconditional Surrender statue, and that your business needs to show up when snowbirds search for services in January.
Local SEO
Here’s something nobody tells you: being good at what you do doesn’t mean people will find you. We worked with a plumber over on Beneva Road who had 30 years experience. Great guy. Five-star service. But when someone searched “plumber near me” in Sarasota, he didn’t show up. His competitor with half the experience got all the emergency calls.
That’s where Local SEO comes in.
Local SEO is basically making sure your business shows up when people in Sarasota search for what you do. It’s not rocket science, but it’s also not as simple as just having a website. Google needs to trust that you’re actually here, that you’re legitimate, and that people like doing business with you.
We fix your Google Business Profile first – that’s the thing that shows up on the right side when someone searches your business name. Then we make sure your address, phone number, and hours are the same everywhere online. Sounds simple, right? But you’d be surprised how many businesses have three different phone numbers listed across different sites. Google hates that.
We also get you reviews the right way. Not fake ones – Google can spot those a mile away. Real reviews from real customers. We’ll show you exactly how to ask for them without being weird about it.
And we make sure you show up for neighborhoods you serve. Lakewood Ranch, Gulf Gate, Siesta Key, downtown near Main Street, Palmer Ranch – wherever your customers are, that’s where you need to show up in searches.
Small Business SEO
Big companies can throw money at SEO and wait six months for results. You can’t. You need customers now, and you need to know your money’s actually doing something.
Small Business SEO is different because your competing against companies with bigger budgets and bigger teams. But here’s the thing – they don’t know Sarasota like we do. They don’t know that people search different things during snowbird season versus summer. They don’t know which neighborhoods are growing and which ones have been here forever.
One of our clients runs a landscaping company. He was spending $2,000 a month on those pay-per-click ads, and half the clicks were from people just browsing or companies trying to sell him stuff. We got him ranking organically – meaning free traffic – for “landscaping Sarasota” and about 20 other searches people actually use. He cut his ad spending in half and got more leads.
For small businesses, we focus on the searches that actually bring in customers. Not just traffic – customers. There’s a difference. We’ve seen companies rank #1 for some fancy keyword that sounds impressive but never actually get called because nobody searches that way in real life.
We also make your website work on phones. Sounds basic, but you’d be shocked how many small business websites look terrible on mobile. Most of your customers are searching on their phone while their sitting in their car or waiting in line somewhere. If your site takes forever to load or they have to pinch and zoom to read anything, they’re just gonna call the next business on the list.
Google Maps Ranking
This is the big one. When someone in Sarasota searches for what you do, there’s three businesses that show up in that map section at the top. That’s the map pack. If you’re in there, your phone rings. If you’re not, you’re invisible.
Google Maps Ranking is how you get into that pack of three.
Last year we had a HVAC company come to us. They’d been in business 20 years, great reputation, but when you searched “AC repair Sarasota” they weren’t in the top three. A company that opened six months ago was beating them. Why? Because that new company understood Google Maps.
Getting ranked in Google Maps isn’t just about reviews, though those help. It’s about proximity, relevance, and prominence. Basically – are you close to the person searching, do you actually offer what their looking for, and does Google think you’re important?
We can’t change where your business is located, but we can make sure Google knows exactly what you do and that your relevant for the searches that matter. We optimize your categories, we make sure your getting citations from local Sarasota directories, and we build up your authority so Google sees you as prominent.
The difference is real. One of our clients went from position 8 in the maps (which might as well be invisible) to position 2. Their calls went up 340%. Same business, same location, same services – just better Google Maps ranking.
We also fix the technical stuff that kills your rankings. Duplicate listings, wrong categories, old addresses that are still floating around online, competitors doing shady stuff to mess with your listing. We’ve seen it all and we know how to clean it up.
Why Sarasota Businesses Need SEO Different
Here’s what we’ve learned working with Sarasota businesses for almost a decade: the market here is different. You’ve got seasonal changes that other cities don’t deal with. You’ve got snowbirds who search different than year-round residents. You’ve got neighborhoods that each have their own vibe and their own customer base.
A restaurant on St. Armands Circle needs different SEO than a restaurant in Southside Village. A contractor working in Lakewood Ranch is dealing with newer homes and different customer expectations than someone working in the historic neighborhoods near Laurel Park.
We understand this stuff because we live it. We’re not just looking at data – we’re talking to business owners at the Sarasota Chamber events, we’re seeing what’s happening in different neighborhoods, we’re paying attention to what people actually need.
And we’re honest about timelines. SEO isn’t instant. If someone promises you first page rankings in two weeks, their lying or their gonna do something that gets you penalized later. Real SEO takes 3-6 months to really kick in. But when it does, you’ve got a steady stream of customers finding you without having to pay for every single click.
What You Should Actually Expect
We’re gonna look at your website first and tell you the truth. Sometimes it’s fixable, sometimes you need to start over. We don’t sugarcoat it because wasting your money wastes our time too.
Then we fix your Google Business Profile and make sure all your information matches across the web. We’ll do keyword research to find what people in Sarasota actually search for when their looking for your service.
We’ll build content on your site that answers real questions. Not keyword-stuffed garbage that sounds like a robot wrote it – actual helpful information that makes people want to call you.
And we’ll track everything. You’ll know what’s working, what’s not, and where your leads are coming from. No smoke and mirrors, no confusing reports with metrics that don’t matter.
Most of our clients start seeing movement in 60-90 days. Better rankings, more calls, more foot traffic if you’ve got a storefront. The businesses that stick with it for six months or more – their the ones who end up dominating their market.
Real Talk About Results
We’ve got a pool cleaning company that went from 3-4 calls a week to getting 20+ inquiries a week. We’ve got a lawyer who fired his marketing agency and tripled his consults in four months working with us. We’ve got a med spa that’s booked solid for weeks because they finally show up when people search.
But we’ve also fired clients. If someone’s not responsive, if they’ve got terrible customer service, if their not actually good at what they do – we can’t fix that with SEO. We can get people to your door, but you gotta close the sale and deliver quality service.
The best SEO in the world won’t help if your business sucks. But if your good at what you do and you just need people to find you, that’s where we come in.
Call us if you’re serious about growing your business in Sarasota. We’ll tell you straight up if we can help or if you’d be better off spending your money somewhere else. No hard sell, no BS – just honest advice from people who actually know this market.